Cookie Policy
1. What Are Cookies
Cookies are small text files that are stored on your device when you visit a website. They help the website function more efficiently and allow the collection of anonymous visit statistics.
2. What Cookies We Use
| Service | Purpose | Type | Storage |
|---|---|---|---|
| Google Analytics 4 | Anonymized visit statistics | Analytics | Up to 2 years |
| Microsoft Clarity | User behavior analysis (heatmaps, session recordings) | Analytics | Up to 1 year |
| Ahrefs Analytics | Anonymized visit statistics | Analytics (cookieless) | No cookies used |
3. Google Analytics 4
We use Google Analytics 4 (Google LLC, USA) to understand how visitors interact with the website — which pages are most popular, where visitors come from, etc.
Important:
- IP addresses are anonymized — personal identification is not possible.
- Data is processed on Google servers (possibly outside the EU).
- Data processing is carried out in accordance with Google's privacy policy.
4. Microsoft Clarity
We use Microsoft Clarity (Microsoft Corporation) — a tool that allows analysis of user behavior on the website (e.g., where people click, how they scroll through pages). Data is anonymized and is not used for personal identification.
5. Ahrefs Analytics
We use Ahrefs Analytics (Ahrefs Pte. Ltd.) — an additional visit statistics tool to cross-check Google Analytics data accuracy. Ahrefs Analytics does not use cookies and does not collect personal data.
6. How to Opt Out of Cookies
You can control and delete cookies in your browser settings:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security
- Safari: Settings → Privacy
- Edge: Settings → Cookies and Site Permissions
Please note — disabling cookies may affect website functionality.
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out extension.
6. Changes to Cookie Policy
When adding new analytics tools or changing existing configuration, we will update this policy and change the date at the top of the page.
For questions, contact us at: maksims@maxweb.lv